masterclass: on demand replay now available
fundraising FUDAMENTALS
Learn everything you need to confidently and successfully fundraise for your next production
"Hannah came recommended to me by an artist I was working with and I’m so glad they did!
Hannah is thorough and generous with her knowledge and this workshop in particular looks at money mindset, which I have never seen covered in similar sessions on fundraising. This really made myself and the other participants think about our approach to fundraising in an entirely new way.
In this way, not only was the workshop full of useful information and strategies you could put into practice, but it also made you address your own preconceptions and barriers to fundraising.
The 3 hours went by so fast I couldn’t believe it! I had so much positive feedback after the session, I would highly recommend Hannah to producers, makers or anyone looking to raise money for a project."
Davinia Jokhi, Artist Development Producer, HOME
I know you've found the prospect or reality of fundraising for your next show incredibly hard. It doesn't have to be. The money is out there, but theatre practitioners are almost never taught the fundamentals of making money: where it is and how to make it yours.
Last year, I raised £55k towards my slate of productions at the Edinburgh Fringe, in less than five months.
In this masterclass, I talk you through the absolute fundamentals of a healthy money mindset, creating a bangin' Crowdfunder page, building a swanky sponsorship pack that gets businesses to give you support and how angel investment in theatre works.
this is an online recording, available to watch on demand
“I'm a confident fundraiser when it comes to Arts Council, Trusts and Foundations etc. but have been looking into more commercial routes as ACE becomes harder to access. The masterclass was illuminating and now I feel incredibly inspired and confident to look at my work as a commercial prospect. Lots of real world and actionable tips from Hannah demystified the whole commercial funding sector.
I honestly didn't have particularly high expectations, having attended several workshops over the years that give vague, incomplete or uninspiring info. However, as soon as Hannah's masterclass got started I was instantly hooked: a wealth of specific, replicable tasks alongside lots of facts, figures and information. This was the best fundraising masterclass I've attended.”
previous attendee
Do you feel…
Overwhelmed by the number you need to reach to make your show happen?
Lost about where to start and who to ask to find the money you need?
Unclear about why someone would give you money to fund your show and how to communicate the benefits to them?
A serious block as you try to work out what materials or resources you need to put together to get started with fundraising?
Little to no confidence in actually talking to people about money?
masterclass: on demand replay now available
fundraising fundamentals
just £25!
previous attendee
“I went into this masterclass feeling intimidated and left feeling validated and purposeful! I took away so many resources and next steps to explore.”
previous attendee
“Before the masterclass I felt nervous and under-confident - finding the whole fundraising process to be daunting and stressful. Now I feel MUCH more confident and informed - not only for my upcoming project but for the future!”
previous attendee
"Most fundraising training focuses on Arts Council and trusts and foundations. There is very little out there on commercial fundraising topics like this. Hannah is a BRILLIANT trainer."
What can you expect?
ONE
Three hours of targeted, practical and detailed information about how to raise money for your next production
TWO
Step-by-step guides to creating successful Crowdfunder pages, sponsorship packs and investment terms
THREE
Guidance on how to cultivate a healthy money mindset so you can attract more money into your life and have confident conversations about money
FOUR
Pre-typed notes, a copy of the slides and a recording of the masterclass for on demand replay.
Amber Spooner
Playwright + Producer
I recieved a huge amount of detail and practical advice. Hannah is very knowledgeable and willing to share. I feel more confident and informed moving forward in my producing journey.
Anon
Thanks so much Hannah! I found everything you said so useful. You gave us such tangible and concise pieces of advice. It was a really inspiring session and it made me really believe in myself and the possibilities for my career as a producer.
Debbie and Kirstin
Hulahoop Theatre (Writers/Performers)
Hannah has a good working knowledge of the industry and shared a lot of helpful information in our call. She has inspired us in our approach to both writing and fundraising and was very encouraging of our work to date.
Hey, I'm Hannah!
I'm the producer and founder of Thistle And Rose Arts. I'm also a personal and business coach for women in leadership positions.
I'm all about the straightforward, joyful, no-BS steps to getting what you want - in this case, finding the money for your show.
In 2023, I produced five shows at the Edinburgh Fringe and raised £55k in the preceeding five months to do so. I'd never fundraised before, I didn't come from money, I didn't have any shortcuts.
In this masterclass, I share everything I know so you can do this too.
"Thank you so much for organising the workshop. Honestly, I think it was one of the best producing/fundraising sessions I have ever been to and Hannah was so generous with her knowledge and time.
It was really helpful practical advice but also so cool to investigate the whole money mindset angle and our own beliefs about money. I know I am so awkward when talking about money and even £20 quid feels like a lot! So this was incredibly useful."
Participant, Fundraising workshop at HOME Manchester, May 2024
Masterclass faqs
Who is this masterclass for?
Anyone! Maybe you're a producer, a self-producing artist, a small theatre company, or working for a theatre venue. If you'd like to learn more about the mindset and strategy around raising funding for your show, this is the event for you!
Are you delivering this live?
No, the live masterclass is over and this is the replay. With your ticket, you'll recieve the complete three hours of recorded content, slides and pre-written notes and you'll have lifetime access to it all.*
*that's the lifetime of the product, not your or my lifetime. If I plan to make the replay unavailable in the future, I'll give you at least 1 week's notice so you can download the resources.
If I'm not currently fundraising, will this still be useful?
Of course! All the information and resources shared in the masterclass will be useful to you whether you're currently fundraising or not.
I don't have a producing role in my production. Will this be useful for me?
Absolutely. Fundraising is a team effort and even if you're not leading on the fundraising or producing of your show, it's still really important to know what's involved. Creatives can often be incredibly useful when inspiring potential donors, sponsors and investors to get involved in a production.
Will you offer refunds?
No, the nature of this product means refunds will not be available, before or after it's delivered.
How will the masterclass be delivered?
You'll recieve an email with a password-protected link to all the video, slides and notes. You can keep this link and password to use as many times as you would like, for as long as you like.
Here's what others have said about my sessions with them:
“Hannah is an inspiring and knowledgable resource with an eye for transcending limiting beliefs to secure funding and advocating for artistic merit and the joy of making creative work.”
Will McDowell
“THIS IS EVERYTHING! Hannah is amazing!!! Any worries you have about getting your show off the ground her advice is gold dust. Thank you so much!”
Flo Lace-Evans
This masterclass was SO MUCH FUN! I'm so glad I get to share the replay with you. Let's get you the info you need to go find that moolah!